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·2min·Startup & Tech

Building a Bridge Between Technology and the Heart

The beginning of Ma-eum Company. I came to feel that the world was moving too fast — technology evolved by the day, yet people's faces grew more and more expressionless. If technology is meant for us, why are we drifting further apart?

Hello. I'm Lee DongHun, a 25-year-old aspiring founder.

Technology evolved by the day, but people's faces grew more and more expressionless.

"If technology is meant for us, why are we drifting further and further apart?"

That question became a mission inside me.

AI, big data, superintelligence.

All these words promised us a future, but at the same time they are building walls.

The wall that arose between those who understand technology and those who don't began with one thing: 'language.'

I wanted to change that.

To translate technology into human language,

and to make that technology a bridge that connects people to one another.

· · ·

That is how Ma-eum Company began.

The name 'Ma-eum' (마음, the Korean word for 'the heart') holds everything I am.

This organization is not just a startup.

It is a 'philosophical technology organization' that fills the gap between technology and people.

What we build is not merely a product, but a 'structure.'

We are designing a structure where emotion and technology do not collide, but learn each other's language and come together in harmony.

· · ·

1. I believe in sincerity.

2. I strive to discover the values shared by all humanity, and I will continue to do so.

3. In realizing those values, I aim to design the point where technology and people meet to be truly human-friendly.

The mission of myself and Ma-eum Company is

to transform AI and advanced technologies into a language people can understand,

and to deliver it to the world in a human-friendly way.

1. I believe in sincerity.

2. I strive to discover and uphold the values shared by all humanity — and I always will.

3. I aim to design the point where technology and people meet in a way that is truly human-friendly.

My mission is to translate advanced technologies — including AI and others often perceived as weapons — into language and forms that are understandable, empathetic, and accessible to people.

Ma-eum Company is currently building the following system architecture:

• Cheetah-8: a cognitive framework that organizes the inner workings of the human mind into eight modules

• Cheetah–Tarzan: a collaboration system based on emotional synchronization between an individual and AI

• Maeum-gyeol (마음결): an emotion-based platform for social recovery and the recovery of the senses

All these systems point in a single direction:

returning technology to human hands.

This journey cannot be completed alone.

I need the sensibility, the philosophy, the thoughts, and the language that you possess.

Ma-eum Company is waiting for you.

In the next post, I'll introduce why and how the Cheetah&Tarzan system began.

Website: https://maeumcompany.com/

Originally published on Brunch · June 6, 2025
L
Lee · Lee's Blueprint
Founder, MAEUM.io
Email [email protected]