Internal tools that fit your mid-market workflows.
100+ employees, $400/seat SaaS adding up to real money, ops workflows breaking around tools. Custom internal apps that fit and pay back fast.
Pain points I solve
- ·$200-500/seat SaaS used for one feature
- ·Workflows breaking around tool limitations
- ·Data scattered across 5+ systems
- ·Ops teams pasting data manually between tools
How I solve them
- Custom internal tools tailored to your workflow
- Replace 3-5 SaaS subscriptions per build
- Single source of truth for ops data
- Integrations with your remaining stack
Real mid-market companies work
- Custom support console replacing Zendesk for ops layer
- Finance reconciliation tool
- Content moderation queue
Recommended services for mid-market companies
Internal tools your team actually wants to use.
Stop paying $400/seat for tools that almost fit. Custom internal apps built around your team's real workflow — fast to ship, cheap to run, yours to own.
From $6,000Admin panels that fit your real workflow.
Ops, support, finance, and customer-success teams need tools that match how they actually work — not a generic Retool clone. Custom admin built around your data.
From $6,000SaaS MVP development that ships, not theater.
From validated idea to paying customers. Auth, billing, multi-tenancy, admin, and AI — built end-to-end by the engineer who writes the code.
From $14,000AI integration services that survive production.
GPT, Claude, Whisper, custom RAG, agents, voice. Wired into your existing app with cost guardrails and latency budgets. Not a demo — a deployed system.
From $8,000Frequently asked — Mid-market companies
When does custom beat SaaS for mid-market?+
When 50+ seats × $200/mo = $120k/yr in subscriptions you only half-use. A $30k custom build pays back in 3 months and fits better.
Building software for mid-market companies?
Email me what you're working on. I'll respond with a quote and a clear next step.