Not “AI Raises Productivity” — an Actual Product
The most chilling moment isn't when you ask “does it really have to be this way?” It's when you simply build the thing and show it. I wonder if this is how Jobs felt going after IBM.
I wonder if this is how Jobs felt when he went after IBM.
Lately the thought crosses my mind.
The established industry accepts, as perfectly natural, work that takes months and costs tens of millions of won.
But once you build things yourself, you start asking.
Why?
Why does it have to take this long?
Why does it have to cost this much?
Why can't the customer see the development process?
Why must they pay big money before they've even tried it?
And the most chilling moment is not when you ask these questions.
It's when you simply build it and show it.
Not “we can build it much faster” —
you actually build it fast.
Not “we can build it much cheaper” —
you actually publish the price.
Not “AI raises productivity” —
you put an actual product on the market.
When Jobs fought IBM, it surely wasn't about comparing the specs of a single computer.
It was closer to asking the existing order itself:
“Does it really have to be done this way?”
That's what it must have been.
I don't want to attack anyone either.
I simply want, if another way is possible,
to build it myself and prove it.
But from the standpoint of the existing order,
that probably looks fairly chilling.